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Data Leaks Could Make Retailers Lose 46 Percent of Their Shoppers

Ecommerce has been on the rise for quite some time now because of the fact that this is the sort of thing that could potentially end up allowing people to obtain the various items that they require without really having to worry all that much about convenience. With all of that having been said and now out of the way, it is important to note that there are certain cybersecurity risks that can end up occurring because of the nature of ecommerce, and it turns out that most users are aware of this and are still willing to give it a chance.

This comes from a report released by NTT App Security which has revealed that the vast majority of online shoppers, around 94% to be precise, understand that there might be certain risks here or there when they are trying to get any kind of online shopping done at all. That said, it seems like 46% of users might abandon a retailer if they found out that they suffered any kind of security breach that resulted in their personal information ended up getting leaked to someone or the other that might use it for their own malicious ends.

One thing to note here is that 58% of respondents to this survey felt like this was not the sort of thing that they needed to worry about all that much with all things having been considered and taken into account. This might be due to the reason that they feel like adequate security measures have been put in place, so things have not gotten quite as bad for retailers working in ecommerce at this precise moment. Regardless, a lot more steps need to be taken before maximum efficiency can be attained in this sector, and many retailers would be eager to bring security breaches down to their lowest possible number.

Study shows 94 percent of Consumers Understand Risks of Online Shopping, Yet Most Would Not Change Behavior Following a Breach, learn more in this infographic

Infographic courtesy of WhiteHatSec

Read next: Users Between 12 and 17 Prefer TikTok to Instagram, New Survey Reveals

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