WhatsApp Focuses on Business Accounts in Latest Beta

The vast majority of tech enterprises that are currently out there are focusing on businesses and making it so that they can contribute to the ease of doing business in some way, shape or form. WhatsApp has been focusing on this as well because of the fact that this is the sort of thing that could potentially end up allowing the platform to continue to be the hub for small businesses that it currently is with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that the latest beta for WhatsApp includes some new features for businesses. The first new feature is a new way for businesses to share status updates with their customers. While you can still see statuses in the status update section, another thing that you can end up doing is that you can tap the profile picture for a business in order to see its latest status update. Tapping on the profile picture will show you two options, as per WABI, namely “View Profile Picture” and “View Status” and you can tap on whichever one pertains to you in the best possible way.

The second feature is a way for you to make it so that you can end up rating messages that you get from business accounts. WhatsApp is likely doing this to crack down on spam messages that a number of business accounts often end up sending, something that will really reduce the likelihood of spam being prevalent on the platform. Businesses would be less inclined to spam users and they would want to be more careful regarding customer service as well because they would not want the bad ratings that would end up coming with that type of behavior all in all.

Read next: WhatsApp Beta brings in a new feature, Undo status updates for Android users
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