Pinterest Is Adding A Bunch Of New Features, Helping Brands Advertise Themselves On The Platform

Pinterest is rolling out a slew of new updates for brands and advertisers on the platform, as a measure to promote online shopping and growth.

Online shopping’s become a vastly growing venture, with the pandemic having cemented its presence within the population, and Pinterest is the perfect platform for brands to parade themselves around in. The site is rather notably filled with picturesque products and DIY projects that many individuals are already trying to either recreate or obtain. Setting up shop in such a market, provided that marketing goes along well, means that brands could tap into a rather lucrative part of the Pinterest community. Naturally, this also attracts business for the platform as well, a prospect to which no dev or higher up's going to be saying no to. Accordingly, the new features are here to help out brands with the marketing side of things.

A new collections slideshow feature has been added to the mix, which will take products from a brand's catalogue, making a collage out of them. These "collections ads" can then be sent out onto the platform, emulating the same video-like advertisements that often get a high reach across social media platforms as a whole. The goal here is to both give potential buyers a general idea of a brand's product listing, and also feature multiple products at the same time, enticing them to buy something.

Another new addition to the platform is the inclusion of merchant details, allowing brands to add more depth to their profiles. While bigger, more recognized brands won't necessarily profit from this, details can be very well utilized by the likes of small business owners and even content creators working on their personal brands. Details can allow such individuals and businesses to showcase the best of themselves, whether they responsibly source their products, or whether their team's an inclusive sort. Merchants can even advertise themselves and their brands as being owned by women or certain ethnicities, allowing communities to more easily support each other.

The Merchant Verification Program is also chugging along at a steady pace. It will now be expanding its borders to include Brazil, Austria, Italy, Mexico, the Netherlands, Spain, and Switzerland. The Program, much like Verified users on Twitter, allows buyers to identify certain notable brands and businesses, verifying their authenticity, so to speak.

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