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Mobile Apps Now See Over 4 Hours Daily Usage in Dozen Countries

There is obviously going to be a hard limit to the number of hours that people can use mobile apps for because of the fact that this is the sort of thing that could potentially end up taking away from the precious few hours that they have in a given day. People have to work after all, so mobile app usage will be restricted by this factor.

At most, an average app can expect to receive four hours of usage from someone that works a regular 9-5, since most people work an hour or two overtime and they have to get to bed by 11pm in order to get a good night’s sleep. This can go up to around five hours if you include things like breaks that you might take throughout your workday.

A report that was recently released by App Annie revealed that the country where the most average amount of time was spent on mobile apps is actually Indonesia. People in Indonesia tend to spend approximately 5.5 hours on mobile apps on a day to day basis, something that indicates that Indonesians are devoting the entirety of their free time and leisure time on mobile apps and the like.

With all of that having been said and now out of the way, it is important to note that mobile app usage is actually increasing across the board in a wide range of countries that are currently out there. For example, if you look at statistics and data from the US from 2020, you would see that users spent around 3.9 hours on apps every day during that year. However, in 2021 the number has gone up to an average of 4.2 hours a day, and it seems like this is going to continue to increase as time goes by.

UK users reported 3.8 hours of daily app usage in the second quarter of 2020, and this has increased to 4 hours a day. The pandemic might be a big cause of this, since the lockdowns made people a lot more reliant on apps which is the sort of thing that would most likely continue to impact the way that they would organize their days even after lockdowns were ended.

An interesting trend that should be noted here is that developing countries usually see much higher daily app usage hours than developed ones. The top four countries in terms of app usage are Indonesia, Brazil, South Korea and India, with only South Korea proving to be an outlier since it is the sole developed country in the top four.

All in all, there are a dozen countries in the world where users spend 4 hours or more on mobile apps. This just goes to show how much of an impact these kinds of apps are having on our lives, and how our lives are starting to become increasingly dominated by them. Most apps provide some kind of functional advantage to our day to day lives which is why people are becoming reliant on them and are starting to devote large portions of their day to them, something that becomes even more apparent when you notice how easy they make it to spend your leisure time.
Sources: Sensor Tower Blog / App Annie

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