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Microsoft Bing and Yandex Develop New Search Engine Protocol Called IndexNow

One might assume that Google is the only search engine in the world worth talking about, but Bing has been making a lot of headway recently and if you take a look at a few other countries you would realize that Google’s influence is by no means universal.

For example, in Russia the most popular engine turns out to be Yandex and this is the sort of thing that can work in the favor of Google’s competitors since they can work together to make changes that would potentially supplant Google’s position as the most widely used search engine on the planet with all things having been considered and taken into account.

Bing and Yandex are collaborating on something called IndexNow, and the way that this works is that website owners can use it to describe any changes that their website might have undergone. With all of that having been said and now out of the way, it is important to note that most website owners have to wait for web crawlers to notice the changes to content that they have potentially made, and this can cause a lot of problems down the line.

Being able to describe these changes on your own without having to wait for any web crawlers is definitely a major plus point, one that quite a few individuals are going to end up being pretty excited about. Bing and Yandex are adopting a website first approach instead of catering to consumers, and this can actually give consumers a better experience as well since it will allow them to get better search results that are more in line with their search query rather than having to sift through dated information until they some across something or the other that is actually relevant to them all in all.

Photo: HJBC via Getty Images

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