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Google Might Start Charging You for an Ad Free Search Experience

Suffice it to say that Google is one of the most important aspects of the internet search in the world right now. The search engine is useful because of the fact that this is the sort of thing that could potentially end up connecting you to the sites that you are looking for by indexing them and storing their metadata in a centralized location.

The best thing about Google is that it is free to use, but with all of that having been said and now out of the way it is important to note that this comes at a cost that many of us aren’t really recognizing. This is that Google essentially mines our data, and uses it to advertise things to us. While most people are not going to be all that concerned with seeing ads as long as they get to see such an incredible product without having to pay, others would be frustrated with having to see ads at all.

It is these people that Google is targeting with its new survey that asks users about whether or not they would be willing to pay for an ad free experience on its search engine, as reported by Eli Schwartz. This is something a lot of services are trying out, and Google has already tested this out with YouTube by offering a premium version of the platform that would not show you any ads in exchange for a small fee.

Chances are that lots of people are going to be willing to jump in on this kind of deal, but it might also create a difference of experiences if paid subscribers start to get better service. Some might call this a slippery slope, and that Google should remain free for all otherwise it will be impossible to make it fair for all of the people that need it.


Read next: The Lowdown on the Google Pixel 6: Live Translation, Security Hub and a Snap Shortcut!

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