Pages

These Are the Most Used Apps in the World by Traffic (infographic)

If you go to any app store whether it’s Apple’s or Google’s, you would find millions of apps that you can choose from. However, it is important to note that many of these apps are going to be ignored by the vast majority of users that are currently out there. Only a few apps out of these millions manage to obtain a significant market share, and if you look at how much bandwidth an app uses then you can get a good idea of how much traffic it tends to get.

The thing to note here is that the lion’s share of internet traffic has something or the other to do with video because of the fact that this is the sort of thing that could potentially end up using the highest amount of bandwidth at any given point in time. This means that video streaming ends up accounting for just under half of the total internet traffic that people might see on a more or less regular basis, coming up to around 48.9% if we’re being precise.

That’s a far higher proportion than any other type of app receives. Social networking and web apps get 19.3% and 13.1% respectively, and the rest of these apps only have percentages in the single digits. Since video streaming is such a major source of internet traffic, it stands to reason that the most popular video streaming platform will end up being the most used from this perspective.

This is why YouTube is the most used app in the world if you look at it based on the kind of bandwidth that its usage utilizes. It actually uses 47.9% of global bandwidth which is quite massive and it shows just how enduring the app’s popularity currently is. It also indicates that the app will continue to enjoy this level of popularity well into the future because this is a number that is a little too high for any competitor to assail at least for the next few years or so.

Coming in second is TikTok, a social media and video streaming app that could well be the one to topple YouTube from its current throne. While its share of global traffic is rather small when you compare it to YouTube at 16.1%, the fact that it is a relatively new platform should be taken into consideration. Another thing to note here is that TikTok receives a higher share of traffic based on bandwidth usage than other far more established competitors such as Facebook Video and Instagram.

Facebook’s attempts to make itself and its subsidiary into YouTube competitors has not been going as well as they would have hoped, but Facebook video still gets a rather decent 14.6% of internet traffic and Instagram gets 12.1%. Facebook gets more than half of the social networking traffic though which indicates that the company’s main business is still thriving even though a number of controversies have dampened a lot of user trust in the platform. This list also reveals that the big five tech companies have a rather strong hold on internet traffic and they might continue to have this strong of a hold for a really long time.

H/T: VC.

Read next: How The Global Pandemic Transformed The Gig Economy

No comments:

Post a Comment