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Paid AMP Redirector App Reveals User Frustrations Surrounding Google’s AMP Links

One of Google’s biggest priorities over the past few years has been speeding the user experience up because of the fact that this is the sort of thing that could potentially end up allowing users to consume more content. A major way in which Google tried to do this is by pushing AMP links or Accelerated Mobile Pages. These web pages are highly stripped down and can load really quickly indeed, something that would ostensibly improve the user experience but for a lot other users it just ends up ruining their experiences.


In fact, users seem to truly despise AMP links with all things having been considered and taken into account. A big reason for this could be that AMPs are stripped down somewhat excessively to the point where some of the custom features that are required to properly interact with any kind of web page end up getting stripped down as well. This results in a poor user experience, and the biggest representation of just how much users seem to hate AMP links can be seen in the presence of paid apps that can redirect AMP links to the normal version of the webpage that users might prefer to interact with.

One app that offers this kind of service costs around $3, or 2.49 pounds sterling. The fact that users are actually paying for an app that redirects them from AMP links is the biggest condemnation of AMPs that we can currently think of. Google, in its pursuit of ridiculously high speed loading times, is forgetting that users actually need sites to have something or the other that they can use in order to gain anything from them. There’s no point in a webpage loading quickly if there is nothing it that would be of any kind of value for users after all has been said and done.

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