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Factors To Consider When Developing an AI Chatbot

If your business is hungry for some leads, you’ve probably tried out all the options for improving your sales and customer service. Yet, there is one strategy that might help you achieve both of these goals at the same time. Many businesses have been using chatbots on their websites and social media channels to enhance communication with their customers and prospects.

Just think about it, chatbots are available to your customers non-stop, they don’t require benefits and you’ll save plenty of time by having an AI solution responding to all the questions instead of dozens of agents who are drowning in the sea of inquiries.

How are Businesses Using Chatbots?

There are an endless number of opportunities when talking about ways today’s businesses are using AI chatbots. Most of them are using it for lead generation, with Facebook post autoresponders being the most popular one. Companies are also running contests to increase their brand awareness and a chatbot helps tremendously to achieve their goals with less time and money invested. The options are really limitless, from event registrations and special invitations to order updates and customer surveys.

One of the areas where AI chatbots have proven to add incredible value to these businesses is definitely hiring and recruitment. The same way companies are qualifying lead by using their chatbot, they are also pointing candidates to a bot with a series of qualification questions. Not only does this save time for all the HR professionals using this procedure, but it also reduces the human mistake rate as the chatbot is completely objective and is only focused on parameters you have set for it.

Costs of Developing a Chatbot

The costs of custom AI Chatbot Development can vary a lot depending on your business needs. However, the final costs will usually depend on the following factors.

Bot Complexity
Here, you will need to consider how many FAQs you will need your bot to respond to and how many integrations you will want to connect your bot to.

Bot Functionality
Ask yourself how much different entry points to the bot you will need to set up and how many goals will the bot be providing assistance with.

Bot Management Fees
You’ll have to decide whether your bot will be managed by one of your team members or a consultant or an agency.

Custom or Template Chatbot
You can choose whether you will have a chatbot developed from scratch or copied from another bot or template. If you decide to opt for a template, you will save a lot of the initial set-up time, but keep in mind that this template needs to already have a relevant setup and foundation for your business needs.

Chatbot Marketer
When choosing an AI development company, you will need to pay attention to how much similar work they have achieved doing the bot development. Look for professionals in the field who already have proven themselves with their custom chatbot development.

Creating Basic Bots

Bots don’t have to be too complicated. All they need to do is function well and achieve the goal you have set up for them. Basic bots are perfect for those companies which still haven’t implemented this approach and don’t want to fall behind.

There are various tools you have at your disposal to create a basic chatbot in just a few clicks. Depending on your choice, you will need to fill out a few basic pieces of information, create the page and the widget to go along with the page. When it comes to widgets, you can include text, images, quick questions, forms, GIFs, attachments, galleries, lists, videos, and so on.

Also, you will need to add the text you want the bot to greet your users with. It can be something simple as ‘’Welcome to our page!’’. You can add buttons to your page as a link to another page, phone number or URL. Before you finalize it, make sure you double-check all of your bot functions and if it looks good from the user’s perspective as well. After all, your customers and prospects will be the ones using it.

Do You Need a Custom AI Chatbot?

If your goal is to get more leads coming in down the pipeline or improve the relationship you have with the existing one, then you definitely need a custom AI chatbot. Finding professionals who know how to make the most of the programming languages for artificial intelligence is always an advantage, especially if you want to create a complex chatbot.

In that case, you will not be creating basic bots or copying other bot templates, you will need a team of experts who will understand your needs and deliver you exactly what you need to achieve your business targets. If you’re afraid that this investment is too high, think of all the new leads you will easily close with your new AI chatbot and the impressive customer retention you will achieve!

Illustration: Upklyak / freepik

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