Apple’s Market Share Continues to Plummet Despite Impending iPhone 13 Launch

Apple used to be the single biggest player in the global smartphone market, but this is something that has started to change as of late. With stiff competition from the likes of Samsung as well as the rise of Chinese companies such as Xiaomi and Oppo, Apple has been having a rough time of it lately and has struggled to maintain its once unassailable market share.

While Apple came in second in terms of market share last quarter, this quarter has seen it drop all the way down to fourth place. Samsung comes in first followed by Oppo and Xiaomi respectively. With all of that having been said and now out of the way, it is important to note that this drop in market share is actually the result of decreased iPhone production. While Apple has seen a 13.7% drop in market share this quarter, it also decreased production by over 22%. By that metric, it seems that Apple is actually doing surprisingly well with all things having been considered and taken into account.

One thing that Apple might end up getting concerned about is the kind of negative press that this might create because of the fact that this is the sort of thing that could potentially end up compromising its upcoming iPhone 13 launch. While the launch date has not been set in stone as of yet, it’s still something that Apple is definitely going to be working on as it commonly releases new phones at this time of the year. What this means is that Apple might need to rectify matters and ramp up production, or this might be an indication that the tech giant is actually not planning to release a new phone this year. This possibility would indicate a massive change for the enterprise and it could further allow competitors to increase their market share.

Source: Trendforce.

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