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The face filters on social media apps look more realistic when they are applied to the faces they are designed for; however, they do not certainly work on persons of color

People love to use face filters on many applications such as TikTok, Instagram, and Snapchat to make their pictures look more beautiful, fun, and charming. This trend has especially increased during the lockdown situation when people were spending more time on social media platforms. However, the main problem with the Glow look filter on TikTok is that it does not really suit the persons of color. As this filter works according to the Eurocentric beauty criteria, a woman from Vietnam recently tried that filter on her face and she was actually expecting that this filter will make her face more realistic and beautiful. When she saw her face, it was totally changed with shining blue eyes, flush cheeks, and a thinner nose. She laughed at her own face because she was looking ludicrous.

The women figured out by noticing two categories of videos using that filter, in the first cohort, there are women with white faces who were promised by their own hotness, and in the second cohort, there are women of colors who are dissatisfied because that filter does not really apply on their faces. A creator who makes content on Desi lifestyle and culture said that the beauty filters on social platforms try to make face features of people according to the European beauty criteria. It is absolutely not a good option for those persons who do not match up with those European standards.

These glow filters work well on only those faces that already follow European beauty standards. When you apply these filters on non-Eurocentric features, the hyper-realistic effect turns laughable. People have applied this ‘Glow Look’ filter on more than three million videos but unfortunately, the marvel is not secluded to the platform. The beauty filter of Facebook-owned Instagram has also been applied in more than 143,000 Reels content. The main problem, the whole population cannot apply such filters on their faces because these filters apply the European enthused features, such as light-colored eyes, slimmer nose, and light skin color.

In a blog post, the executive of AR effect of the platform did not disclose about the training of these face filters. The report says that these face filters work on deep learning, in which computer is taught to identify the real person faces from their pictures. If the Glow filter of TikTok works with a similar process, it is the duty of the platform to train its computer in such a way to work on a varied collection of faces.

There is no doubt that people use filters to make their faces look attractive and eye-catching, but when these filters do not work on faces of colors, that is disappointed. However, the problem is not with the facial features, instead, it is the problem of societal values and the technical design. The team who is creating those filters is responsible for such a bad creation.


H/T: Mashable.

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