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Google Takes On A lot Of Privacy And Leaves The Users With Nothing

Google recently launched an update called the FLoC that received a lot of backlashes not only from the global tech experts but from the law enforcement agencies as well due to its severe lack of concern for the privacy of the users of all Google Products. Similar to Facebook, the heat is on legal levels as well. However, Google rather than getting back away with the FLoC, rode on the heat and fairly recently updated making it public that they will be trading off privacy for their users and seem adamant as their recent updates revealed that they will be moving forward with the FLoC.

This came to the limelight under the new privacy review settings in Chrome Canary's latest version, highlighted as the "review settings for search and browser optimization". The new section (chrome://settings/privacy/review?step=msbb) explicitly mentions that Google will be tracking the pages that the user goes to in an attempt to understand the behavior, however, this comes with the data shared with all Google subsidiaries and acquisitions to be able to further the cause of the Company for financial benefits or even ad campaigns outsourced to secondary organizations as well.


However, the tradeoff for allowing Google to spy on the users’ history comes with a faster content exposure, along with a quicker search filler on the search box as Google is watching all the steps. It also brings efficiency as it would allow Chrome to use the page metrics and be specific as to what the user is asking for. Amongst many problems, this can limit the information acquired by an individual as well as their support on expanding their knowledge which might lead to discrimination for a certain user base.

Despite the fact, the Google is suspected of using the user’s details and browsing history for their own benefit, and now even going through with it on legal means by asking for their consent to do so, Google has cleared all the path as it wants. Moreover, there are some tech experts that side with Google by mentioning that it is going for increased transparency to the users along with gaining profit themselves providing them with success.

Furthermore, these claims are backed by pointers that much of the digital economy in this era is centered around advertisements, and with several companies such as the likes of Facebook that have been using data for several years now, Google by providing an option with consent is doing the right thing as of yet. However, with increased concerns of privacy, the reaction to the decision is still ambiguous from the global community.

Read next: Does the world love Apple or Android more?

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