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Google share insights on decreasing rate of website traffic

Daniel Waisberg of Google Search team created a fantastic explainer, which he refers to as drawings, of how Google might classify the sorts or factors of website traffic reductions in search results. Mechanical difficulties at the server level, technical glitches at the webpage level, human measures, algorithmic adjustments, seasonal patterns, and basic reporting errors are among the causes.

The graph presented by Daniel Waisberg showed that manual activities and website technical problems causes enormous and speedy traffic declines. However, problems at web page level and analytical level cause lesser traffic reductions.


According to Daniel, there are five key factors resulting in declined web traffic including server problems, security issues, human activities, analytical changes, and interruption in search results.

Difficulties that hinder Google from searching, processing, or providing the content to people, such as service unavailability, retrieving meta tag, site not available, and so on are included in server problems. It is however important to remember that the problems could be location wise for instance the website is not available, or it could webpage wise such as an incorrect noindex label which relies on Google indexing the page, indicating that the traffic will now decrease at low rate.

When the website is under attack, Google might alert people through cautions or transitional page when they visit the site, thus reducing search volume. Variability adjustments can also have an impact on web traffic and economic patterns. Furthermore, there is a statistical error in the Google Search every now and again, which normally shows a dip in search traffic that rapidly recovers.

If the website violates Google's criteria, many or all of the webpages, even the complete domain, might get removed from Google Search results. Google has constantly been updating its evaluating strategies and altering its algorithm to reflect this; fundamental changes as well as various minor tweaks might affect how certain sites function in Google Search outcomes.

Variations in usage patterns, whether as a consequence of a growing trend or seasonality during the year, might affect the requirement for search results. This implies that website traffic might suffer as a consequence of extraneous factors.

Change the time frame to 16 months and see what happens. This time range aids in contextualizing the traffic reduction. It will also inform users whether this decrease occurs yearly due to a holiday or is a tradition.

When users realized that the site has technical flaws, security concerns, or manual activities, they will almost certainly need professional assistance to resolve them. The Google representation are useful but they are only assumptions. However, some SEOs, on a light note, believe that Google should offer even more illustration on the topic.

Read next: Is Google’s Privacy Sandbox The Next Best Thing In Digital Security And Privacy

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