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Facebook Groups Get a New Shopping Feature

Facebook has been working quite hard on two features in order to boost its erstwhile lagging popularity. These two features are Groups and Shopping, and it appears that Facebook might be looking to combine the two because of the fact that this is the sort of thing that could potentially end up making it so that the users that enjoy the Groups feature can start benefiting Facebook’s eCommerce endeavors as well.

Basically, when you are the member of a group and if the group admins allow you to tag products in your posts, you can post about your products and people will be able to buy them directly, as reported by Matt Navarra. Shortening the customer journey to the point where users can immediately purchase something will make it far likely that they would want to make any kind of purchase, and this can drive significant growth for Facebook in a lot of ways.

However, it is important to note that small businesses will most likely be able to benefit from this type of thing quite a bit as well. People that want to sell their products will be able to market them to consumers directly through groups which are known for their high engagement rates and the strong likelihood that someone or the other might want to interact with your post.

This can be a huge win for Facebook, since its ecommerce sector as well as its Groups feature have both been going over very well with the vast majority of users. Facebook is clearly trying to start a new chapter in its story, and this could go a long way towards making the social media platform feel as essential to various users as it might have previously been considered which could reverse some of the damage that might have been caused to Facebook’s reputation in the past.


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