As per the Q2 2021 earnings report of Twitter, the rise in the number of its users and advertising revenue shows that the platform is moving in the right direction

Twitter is one of the leading micro-blogging and social media platforms in the world based on its number of active users where most of its revenue comes from advertising business. Recently, the platform has issued its revenue report in the 2nd quarter of 2021, which demonstrates the stable upsurge in the number of monetizable daily active users (mDAU) and advertisement income, as Twitter works to escalate development with its determined extension goals for the coming 3 years.

If we talk about the mDAU of this platform from all over the world including America, it has aggregately reached up to 206 million users in the 2nd quarter of this year with a rise of 11 percent year over year. Internationally the platform saw an increase of 19 million just in one year from 150 million to 169 million users that shows that Twitter is attracting more international users than the users of America. The global market is working pretty well for this platform as it has seen an upsurge of 69 percent in its income globally.

The figures show that in the US from the 2nd quarter of 2020 to the same quarter of 2021; the platform saw an increase of 1 million users from 36 million to 37 million. However, the platform had 38 million followers in America in the 1st quarter of 2021 as the platform has seen a falloff of 1 million in the 2nd quarter of the same year. Even though, the main advertisement income of this platform comes from the American market. According to some analysts, the former president of the US, Donald Trump is the main reason for this impact as many users came to this platform to discuss the issue of banning Trump. However, in the second quarter of this year, the issue of the Ex-president is now out of captions, therefore, only a limited group of people are now talking about that issue.

During the lockdown situation, many people of India started using this platform which made India its 3rd biggest market, as it has viewed an increase of 74 percent in Indian users. However, there are now few clashes between Twitter and the Government of India regarding the concern of giving more control to Indian officials.

The main concentration of this platform is now on its audio spaces feature as it has also introduced the devoted tab for this feature, the platform wants to further increase the engagement of its users.

The increasing income of the platform shows that it is consistently moving towards the correct pathway as it has seen an upsurge of 74 percent in its income YoY. Its overall income in the 2nd quarter of 2021 is 1,190 million Dollars. The platform earned 1,053 million Dollars only from its advertisement business and 137 million Dollars from Data licensing and other sources. However, its income in the same quarter of 2020 was 683 million Dollars including 562 million Dollars from the advertisement business and 121 million Dollars from Data licensing and other sources.

The platform follow-ups that SMB clients enlarged their total advertisement spend in the Q2, while entire advertisement engagement rose up to 32 percent due to more users and additional advertisement stock. The platform further said that CPE uplift approximately 42 percent.

One new subscription feature of the platform is Twitter Blue which is also the point of attraction but that is still being experimented in 2 countries yet. It is hoped that this feature will also provide a new way for uplifting income. The platform has a strong plan to increase its number of users up to 123 million for the coming 2 years and the figures are showing that the platform can easily achieve this target.

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