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The Impact of Social Media Influencers on Consumers' Buying Decisions (Chart)

Do influencers and creators influence your decision when it comes to making purchases? Well, it appears that they definitely impact a lot of people’s purchasing decisions. According to research conducted by Statista Global Consumer Survey, many people trust the opinion of those whom they closely follow on social media.

Between 1,000 and 5,000 people aged between 18 and 64 years per country were surveyed between February 2020 and March 2021 and from the first half of 2018 to the first half of 2019. Basically, the survey represents each country’s online userbase.

And it was found out that influencers hold immense power over people’s buying decisions, especially in countries such as Brazil, China, India, and Nigeria. It’s worth mentioning that the impact of influencers varied in some countries between 2019 and 2021. However, it cannot be denied that the whole influencer culture has been picking up steam for quite a while now.

In Brazil, Germany, India, and Russia, influencers’ impact grew the most from 2019 to 2021. As for countries such as the United States, the United Kingdom, and Japan, the influence didn’t increase or decrease significantly with citizens stating that they didn’t pay much attention to what the influencers had to say.


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