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Mobile Marketing Budgets to be Valued at a Whopping $230 Billion This Year

It would be an understatement to say that the effects of the pandemic have paved the way for new opportunities for mobile advertisers, especially when it comes to social media and mCommerce. And yes, that’s a good thing because these new opportunities are positively affecting the mobile marketing budgets.

As per findings from WARC/MMA, mobile marketing budgets will be valued at roughly $230 billion before the end of the year.

In 2020, nearly 4 in 10 (39%) marketing professionals hoped to increase their mobile advertising budgets. This year, around 66% are planning to do the same. The numbers don’t lie and they spell a considerable boost for the mobile advertising sector.

Amy Rodgers, Managing Editor Research and Rankings at WARC, mentioned how numerous workforces are still operating remotely. According to her, the developing social and mCommerce technologies will lead to mobile gaining more importance in marketing strategies, considering the recent boost in mobile ad budgets and the new opportunities that advertisers can now avail of.

As expected, WARC’s report revealed that social is the leading mobile marketing channel as almost 87% of the respondents claimed that a third of their mobile budgets would be spent on display ads on Facebook, YouTube, and similar platforms.

About half of the respondents brought up that consumers have started to show increasing interest in mCommerce and that has prompted marketers to figure out how to distribute their budgets.

It’s worth mentioning that with the world of third-party cookies coming to a halt, targeting is bound to get different moving forward. Not only consumers but marketers have also started to prioritize privacy.

Additionally, marketers are now planning to invest more in AI.



Read next: eCommerce is On the Rise According to Latest Marketplace App Statistics

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