Facebook Is Rolling Out A List Of New Insights To Its Rights Manager For Visual Content

Facebook has recently introduced Insights to its Rights Manager for Images feature, gaining a new perspective into their online protection history.

The Rights Manager for Images was introduced by Facebook in September, 2020. It's goal was to allow creators on the platform to protect their online image. The process simply allowed for influencers and brands to have more control over how their video content, or video content featuring them, was shared throughout the social network. With Rights Manager, users could now store and maintain a record of videos that they'd prefer to protect. The Rights Manager AI then sets out to detect and put down possible cases of infringement. Creators can even establish rules and guidelines for how their video can be used by the larger community. Criteria for the guidelines include views, amount of content infringed upon, location of uploaded video, and so forth.

On the Rights Manager dashboard, users can even encounter newly uploaded videos that clash with their above provided references. In such cases, users can themselves decide whether or not these new videos count as infringement. To take a further step in, entire Facebook pages and accounts can also be white listed, allowing them to post your video content without being interrupted. This allows users and brands with multiple outlets to easily share each other's content without being affected by the Rights Manager AI.

Ultimately, these tools are a nice way to help online creators gain some sort of grip on their personal image. These are the sort of things that often spiral out of control. Having established all of this, what do the new Insights bring to the table? The answer is threefold. First of all, Protection Insights will highlight cases and past history of the AI cracking down on matched content. Second of all, Performance Insights will demonstrate how copied content is doing across Instagram and Facebook, what areas it's showing popularity in, and how much are people engaging with regularity. This way, users can actively gain from copycat individuals, and learn what markets does their content perform best in. Finally, Audience Insights allows users to nail down who the content's fans are, their shared interests, nationalities, and the like.

These Insights will roll out a bit at a time over the coming 2 weeks, which is quite soon. Here's to hoping that the end result proves more helpful than it is cumbersome.


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