Samsung is trying to convince the owners of Galaxy S21 ultra with its astonishing features in new ads so that they do not shift to an iPhone

Everybody knows that Apple Company has a strong following that it becomes very difficult for its competitors to their mindsets. Apple became the number 1 selling smartphone brand in the world during the last quarter of the year 2020 when it first time crossed the Samsung brand, with the launch of the iPhone 12 series; people were also attracted to the 5G feature. Now, there is a very tough competition between iPhone 12 and its series with Samsung s21 ultra. Samsung has launched a series of ads in which it has shown some astonishing features of this phone, as compared to the iPhone 12 Pro Max.

Samsung maybe becomes successful to convince the users that they have made their best decision by purchasing s21 ultra after watching these ads. Samsung has shown its 108 Megapixel camera in a comparison with an iPhone 12 Pro Max which has just 12 Megapixel cameras. There is a huge difference in the quality of the photos because s21 ultra can zoom up to 100x so that the user can take the photo from such a long distance while maintaining the best quality. However, iPhone 12 Pro Max can zoom up to 12 times. This feature can change the game for Samsung because most people do care about the camera quality.

The company has also tried to convince people that their smartphones should be upgraded with the best features that the Samsung latest S21 ultra comes with, rather not downgraded phones such as Apple’s 12 Pro Max. Samsung has shown the photos of the cheese sandwich in the ad and while zooming through the camera of s21 ultra the quality remained the same. Maybe these ads become provocative because of the extra saturated colors of the picture that the camera of Samsung shows and the company also had allegations for that. In the second ad, the company made the comparison of the photo of the moon to attract the people that they can take a clear picture of anything with a zoom of 100x.

Samsung desperately wants to get back the share of the market which Apple has taken with the launch of the iPhone 12 series. Samsung has also detached some important features while copying the iPhone such as memory card slot and headphone jack which many people may not like because they were playing the role of a differentiator.

 



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