43% consumers prioritize security of an app over its functionality

Well, everybody knows that security and convenience are the most important part of any mobile app such as a health tracking app, social networking app, or games, and sometimes it becomes very difficult to maintain a balance between these two to find the right spot. According to a general belief that if the app is more convenient, it will likely be insecure, and it makes it a difficult choice for the user because most users do not want to compromise on the security of apps. Recently, YouGov has conducted a survey in seventeen developed and evolving markets to find out that what is more important for users while selecting an app, convenience or security?

The survey report has shown some astonishing facts that about 43% of the users give the preference to the security over its convenience while downloading the app. However, only 36% of users prioritize the convenience and functionality of the mobile app and most are teenagers or youngsters from 18 to 34 years are ready to compromise on security because they give more preference to convenience and functionality of the app, and therefore, some youngsters download the app from third party website, however, about 39% to 40% users of that age said that they do not want to compromise security. 6% of users of a similar age groups said that they do not have such a device, or they don’t want to download apps.

The majority of users at the age of 35 to 55 prioritize the security of the app while downloading it because for them, data is the key factor and they do not want their personal data to be exposed online, as the survey report showed that 43% to 46% users of these ages group give the preference to security over comfortableness. However, 28% to 38% of users of a similar age groups said that they are ready to compromise security over functionality. 14% of users did not respond to this. Further data shows that 42% of users in Sweden, 41% in UAE give more value to functionality rather than security, while on the opposite side, 57% of users in Indonesia, 54% users in Mexico, and 53% youngster in Poland prefer security over convenience.

Give access to the personal data of users does not mean that it is a security risk rather security risk lies in the way the app is using the data. Therefore, Apple introduced Apple Tracking Transparency in the latest update of iOS 14.5 in which the app must have to take permission of the user in order to track the data for personalized ads. Google has also announced that apps developers will have to share their security practices on Google Play Store to improve the transparency of the app just like on Apple App Store.

The consumers of Italy place are at first in the list who put more reliance on the functionality of the app as the data shows that about 45% users want security, while the people of Indonesia have the highest percentage to place reliance on security over comfortableness. In the US, there is not an obvious winner in between the functionality and privacy as 32% of users give priority to functionality and 34% of users want security. Now, every app developer must declare to users what private data they are using and how.

Read next: Trading Your Privacy For Safety (infographics)
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