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LinkedIn introduces Organic Post Boosting and Event Ads amongst multiple new features

LinkedIn has launched a set of new features and people are beyond impressed.

The Mega employment-oriented online service has recently announced its new features including boosting organic posts and event advertisement along with two supplementary features that will largely benefit marketers on the platform.

This week, Rishi JobanPutra, the senior director and product manager at LinkedIn enlightened the digital marketers of their new initiative through an online article. The article stated that the company would be incorporating easy and innovative post boosting, event advertisement, custom streaming, and ingenious event analytical tool into their program.

Just like Facebook, LinkedIn now enables users to boost their post presence on the platform through just a single click followed by an uncomplicated payment process. All your well-performing articles can now be boosted directly through your LinkedIn page without calling for any marketing tools. The prime benefits of this service include expanding your reach, helping you grow, and amplifying the impact of your work.

Ever since the pandemic, virtual pursuits have become the ruling interest of society. Among these, the upsurge of online events has made global web communication a trend. To facilitate these events, the ever-increasing event space is becoming even harder to keep track of. To aid in times like these, LinkedIn generated event analytical tools for management and event ads for increased marketing.

Similar to Facebook, now you can get a glimpse of all forthcoming events on your feed with all the basic details including the date, time, and how to join. LinkedIn's oath to user efficiency is pretty hardcore considering you can even sight mutuals that are interested in going to the heeded event. The question here is, was this LinkedIn's original initiative, or is it just trying to become more like the most popular social platform - Facebook?

While you host events, keeping track of those events has been made a lot easier as well. The event analytics tool does include all the basics - shaping the event strategy, tracking the interested people, keeping tabs on the campaign, measuring the organic reach and engagement, and the list goes on. However, what surprised us was that you can even explore your audience, meaning that you can check the reach, engagement, and filmographic makeup of the people attending your event to multiply your connections and create better events in the future.

Lastly, as we're on the subject of virtual communication, LinkedIn has expanded its streaming facet that now enables you to easily broadcast LinkedIn live streams using various platforms like Zoom, WebEx, or OBX. Since it is a Microsoft-owned company, it won't be long since you will be able to stream even with the Microsoft teams.

Seeing how LinkedIn has over 64.7 million current users with a 400% increase in their year-over-year in streams, taking such initiatives will make the site one of the best corporations in no time. Stay fastened in your seatbelts with us as we impatiently wait for LinkedIn to bombard us with their next gambit soon.


Read next: LinkedIn Presents Its Transparency Report for The Second Half of 2020 and from The Looks of It They Are Taking Some Great Steps

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