Google’s New Page Experience Rankings Will Start Including Desktop Pages Soon

The manner in which a website can optimize itself for SEO (Search engine optimization) is the sort of practice that can have a severe impact on how that website will manage its content as well as its various other forms of digital presence. However, it is important to note that in a lot of situations the way that SEO works is often counterintuitive to actually giving users a top notch experience online. Google is looking to change that because of the fact that this is the sort of thing that could potentially end up compromising a given user’s ability to obtain the information they need from a decent web page.

Now Google will be ranking websites based on page experience as well, but the announcement mentioned that only mobile web pages are going to be taken into consideration and ranked accordingly for now. However, this doesn’t mean that desktop web pages are going to be completely exempt from this sort of thing for long. The Google product manager that announced the new update to page rankings also recognized the importance of page quality on all kinds of mediums including desktop.

When the update is finally rolled out for desktop pages, chances are that we will end up seeing a major reshuffling of website rankings, one that has the potential to completely change the way people obtain information online. This will likely change the manner in which websites end up trying to optimize themselves as well, though whether or not it can improve the quality of the average website remains to be seen. The change that it will bring will be quite swift and obvious though, so it will be exciting to see what happens when it finally ends up occurring in June.



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