Google has updated its Discover feed guidelines to indicate that it will not show any type of content which might confuse the user and that is undesired

Google Discover feed uses machine learning to serve the highest quality content to its users. Discover is a bit different from normal Search because, in search, users enter a search term to find such information which is useful for them in response to their query, while in Discover feed, instead of showing results in response to a query, Google surface relevant content which its automated system thinks that it matches well with the interest of the user.

Recently, Google has updated it’s Google Discover guidelines to filter out such content which is not desired, or which might confuse the reader. Before these updates, the general guidelines of Google were that it does not allow such content that hides or misrepresent sponsored content as an editorial piece. It also does not allow the adult type of content, copyrighted and such type of content which has some dangerous activities involved, deceptive activities, harassing content, terrorist content or spammed content.

Now Google has updated its guidelines a little bit further so that users may not be confused about such type of content that is undesired. Google clarifies that these types of content will not be shown on Google Discover because these contents misguide the reader. These includes:

Job applications


Forms (i.e. to get users data)

Code repositories

Satirical content without any clear context

Google thinks that these types of content do not provide a good experience to the users, for instance, if we talk about job applications, which might be different for every company, therefore, it can misguide the reader similarly other types of content is unwanted. Google wants to show such type of content based on the interests of people from all over the world such as articles that people want to read and they can get a good experience from it, similarly, Google also wants to show videos and it wants to remove such type of content that people do not search and that does not provide the useful data.

Google wants to filter out its content to give people key information that they are looking for.

Read next: Google is now expanding its Lens feature beyond mobile and bringing it to the desktop web with OCR in Google Photos
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