Google Versus Microsoft: Now Becomes A Public Dispute

There has always been tension between the two largest social media and technology companies is Google, whose parent company is the alphabet and the other is Microsoft. One is a search engine based in California and the other is a software firm based in Washington D.C.

The two have been fighting for a while to leave the other behind in the war of technology.

Microsoft has been facing court investigation over several consecutive cybersecurity breaches. First from the Russian hackers who broke into the company’s clients’ information and the second time when the Chinese hackers when they emptied the emails from customers from all around the globe.

On the other hand, Google is facing complaints from dual sides due to the media industry's advertisement revenue, the subject of a Congressional antitrust.

Brad Smith, the Microsoft president, said in a blog post, that the media organizations are being forced to use Google's tools, operate on Google's ad exchanges, contribute data to Google's operations, and pay Google money.

Google’s head of global affairs, Kent Walker reacted by saying that Microsoft's newfound interest in attacking Google is on the heels of the SolarWinds attack and when they've allowed tens of thousands of their users — including government agencies in the US, NATO allies, banks, nonprofits, telecommunications providers, public utilities, police, fire and rescue units, hospitals and, presumably, news organizations — to be hacked through major Microsoft weakness.

Google and Microsoft are clearly at rivalry over the argument of whether the publishers on social media should have more control over the digital ad industry powered by the search engines and Facebook. Microsoft wants to move on with the Journalism Competition and Preservation Act and also to “enable news organizations to negotiate collectively with online content distributors.”

Even though the engineers at Google and Microsoft have collaborated before for the chromium-browser code, but this doesn’t mean that everything is going well between the companies.

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