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TikTok’s U.S Ad Business Is Back And Blooming

TikTok is rumored to sign various deals with numerous brands which included McDonald’s, Kate Spade, Chobani, and Bose along with Non-Profit Organizations like St. Jude Children’s Research Hospital and others. Last year in July the application lapsed after then-president Donald trump banned the application in the United States blaming the app for being the Chinese government’s spy. But after the recent election chaos in Capitol Hill, Washington D.C, it is back in business.

Trump’s defeat in the election was the turning point for many advertisers who were previously on the fence’ about TikTok, as reported by Reuters.

St. Jude has raised about $50,000 since September via a donation button on TikTok, as per American Lebanese Syrian Associated Charities, the gathering pledges and awareness organization for St. Jude.

After the Biden organization stopped the lawsuit claim recorded by Trump authorities, TikTok saw an immense rise in the number of advertisers run the campaign as high as a whopping 500 percent at the start of 2020. But compared to other bigger social media platforms, TikTok’s sales are noticeably small. Social media experts are expecting a significant increase in the use of TikTok during the first half of 2021.

Corporate sponsors have returned to TikTok for booking promotion campaigns and are trying different ways with better approaches to reach consumers, as indicated by three ad agencies.

A lot of social media apps have copied the top trending app of 2020 including Facebook, Instagram, and Snapchat. With TikTok having more than 1.2 million users and leaving the social media giant Facebook behind in the most used application of the year recent year. Also, their first ad campaign is coming in December with actress Ashley Tisdale.

TikTok plans to offer public advertisement bundles themed around different occasions and holidays for instance Black History Month, during which it's requesting the brands to support the event for 500 Black creators. The upfront investment for that occasion is $750,000, as per Reuters.

TikTok is working on making the users buy products directly through the app and the affiliated products link would allow the influencers to earn their commission through that. TikTok is also asking for brands to sponsor a live finale event on the 26th of February along with many TikTok stars. TikTok is all set to leave Facebook behind. Good luck to all TikTokers out there.



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