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Here Are the Latest Social Media Platform Engagement Insights You Should be Paying Attention To In 2021

If you want to make it so that the brand that you represent on various social media accounts manages to get a lot more followers in the new year that has just begun, you are most definitely going to need to figure out what trends ended up being really popular in the previous year because of the fact that this is the sort of thing that could potentially end up allowing you to understand what the best options are for you this time around.

The good folks at SocialInsider analyzed tens of millions of posts (22 million to be exact) from 35 separate industries that were spread across the three major social media platforms, namely Facebook, Instagram and Twitter. This analysis has revealed a lot of information that marketers and brands are going to want to pay attention to, especially since it can help them analyze what trends they should ideally end up jumping in on, as well as what industries performed well in terms of engagement along with the all important data surrounding what social media sites can allow you to get a good enough response in the first place.

For starters, Facebook continues to be a rather underwhelming place when it comes to obtaining any meaningful form of social media engagement, managing to offer barely any improvement from previous years and really only offering a 0.26% engagement rate which is far too low for any major industry that might want to spread awareness to consumers. Instagram, on the other hand, seems to be the place to be if you want to raise awareness with regards to your brand.

With all of that having been said and now out of the way, it is important to note that Instagram is owned by Facebook so the social media giant might be leaning a lot more heavily into their subsidiary in order to maintain a sense of relevance among brands that are attempting to advertise in some way, shape or form. Instagram’s 1.16% engagement rate is the best that one can get right now, so it makes it likely that more and more brands are going to be looking into at the very least establishing some kind of presence on the platform.

Twitter, meanwhile, is not having a very good time of it when it comes to engagement. The social media platform has already struggled when it comes to boosting engagement rates, with their already miniscule engagement rate of 0.07% dropping even further to 0.06% which makes it even less of a worthy option for brands than might have been the case otherwise. Twitter will really need to up its game if it wants to make it so that it can attain the kind of success that it would be looking for otherwise smaller social media platforms might start to overtake it in a really big way.


The infographics and charts that we have featured below are going to give you a lot more information about the various social media trends that you might want to pay attention to. These trends can help make your advertising and marketing campaigns quite a bit more effective than they would have otherwise been which is really quite important.

Take a look at this charts for more detailed insights: 

Read next: Here Is How Online Search Behaviors Are Changing - A Tussle Between Search Engines And Social Media!

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