LinkedIn Adds Minuscule Changes to Trending Notification, To Improve Engagement On Its Platform

LinkedIn has recently revamped the Trending notifications on its platform, offering more information to users that encounter it, as first spotted by Matt Navarra.

The digital age is in full swing, and companies have to constantly be on their toes to keep up with the times. While businesses can't always rely on bringing up fresh new ideas and products to the table, what they can do instead is offer constant updates to their old offerings in an attempt to micromanage problems encountered by their userbases.

The changes LinkedIn has introduced to the status quo are less of an upgrade and more akin to fancier window dressing. The notification is accompanied by a small, green arrow icon that points upwardly, similar to the stereotypical image of a growth graph. Further on, the accompanying text has been changed to focus more on the person who's post is trending, as opposed to the accompanying hashtag. Just below the text box is a small message highlighting the post's reactions, but eschewing the number of comments that were previously mentioned.

LinkedIn's introduction of trending posts and stories came out of two apparent reasons. The first being a way to to introduce fresh new features in order to maintain relevancy. The second being that users on the platform can easily identify topics and threads that have a standing in the current marketplace, that would ultimately improve user engagement on the platform. With this knowledge in mind, they can either contribute to them by making their own posts, or update their profiles in order to stay on top of job listings.

The feature wasn't even a one-and-done deal that LinkedIn included for posterity's sake. The app has been trying their best at streamlining the process and making it more accessible to users. A major part of this has been the involvement of human analysts working in conjunction with machine learning algorithms in order to make sure that the same circle of people aren't constantly making it to trending, effectively excluding fresh users and creating an influencer circle of sorts.

The feature also seemingly tends to favor posts with fewer hashtags, leading to a more focused message and audience. This is also good news, since it means that users looking to establish what's current in their respective niche markets will have an easier time pinning down trends and changes.

This new update, which is entirely visual in nature, adds no extra functional use that the LinkedIn community may benefit from. However, it is still a good indicator of the recruitment platform's tendency towards active development. Even visual changes are important in order to give one's interface a sleeker look and more modern appeal. Not to mention that even small tweaks like these show that LinkedIn is less concerned with simply introducing new features and updates, and more concerned with producing relevant, working products that its userbase can benefit from.


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