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Apple Introduces New Projects As A Part of Its Racial Equity and Justice Initiative

In response to the rage that took place in Minneapolis last year, Apple came out in support for the #BlackLivesMatter movement with its smart move of dedicating $100 million to its Racial Equity and Justice Initiative (REJI).

While the initiative aims to empower professionals from all walks of life (irrespective of their ethnicity) including students, teachers, developers, entrepreneurs, and also justice advocates, Apple has recently shared some of the company’s first work that it has done with some useful collaborations.

Led by Lisa Jackson, Apple’s vice president of environment, policy, and social initiatives, the world’s leading tech giant has already contributed $25 to the Propel Center. The institute is known as an innovation and learning hub for Historically Black Colleges and Universities so with the current donation in place, it will now also transform itself into a virtual platform, along with being a physical campus in the Atlanta University Center.

Apple has also shared some updates on the new building’s architecture.

Inside this new space, students will be given the opportunity to learn and excel in the field of artificial intelligence, agricultural technologies, social justice, entertainment, app development, augmented reality, design and creative arts, and entrepreneurship. On top of that, Apple hasn’t devised the program as a monetary investment only as employees from the company will also provide mentorship and curricula, hence, also converting the program into an ideal internship opportunity as well for students.

Apart from that, Apple is also working on opening a Developer Academy in Downtown Detroit, for the young Black entrepreneurs. For this initiative, the company is going to collaborate with Michigan State University and the academy will remain open for all the learners across Detroit to earn the much-needed skills to go big in the future whether they are entrepreneurs, creators, or coders.

Apple has planned to go with two programs; one is a 30-day introductory program that will make the participants learn more about the app economy careers briefly. And in case, if you wish to dig deeper and learn further details, then comes the intensive 10 to 12-month program for the similar purpose. Apple is eyeing to take 1,000 students per year and change their lives with these two programs.

With the third and last effort, as of now, Apple is also focusing on providing investment opportunities to Black and brown entrepreneurs and for that, they have invested $10 million in Harlem Capital, a VC firm based in New York. So, one can also expect more collaborations between Harlem Capital and Apple in times to come.

Apple also has a stake of $25 million in Siebert Williams Shank’s Clear Vision Impact Fund. through which it is making a useful contribution to The King Center.

Overall, with Racial Equity and Justice Initiative, Apple isn’t just giving money to anyone and everyone. They are first evaluating every opportunity and then aiming for the best results with the collaborations.

While announcing the efforts, Apple’s CEO Tim Cook said that he is super proud to bring his vision and words to reality as the company has always valued equity and inclusion as a core principle.


Photo: Apple

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