Twitter shares its list of top tweets in the toughest year

Twitter releases its #BestOfTweets2020 list recently. However, unlike every year, Twitter tweaked the categories mainly because 2020 was such a different year. For example, instead of the best brand launch, Twitter created the best campaign for driving positive change category.

Senior director of brand strategy Ryan Oliver also said that they created categories to reflect the craziness bought in by the year 2020. Here, let’s take a look at some of these categories.

Best campaign for quenching our thirst for sports

With live sports brought to a halt, The Last Dance, ESPN’s 10-episode documentary series on Michael Jordan’s last season with Chicago Bulls helped everyone pass their Sundays.

Gatorade was not actually an official sponsor of the Last Dance but it did take the opportunity to stream game six of 1997-1998 NBA Finals – Jordan’s last game with the Bulls on Twitter and hosted a live watch party.

Best campaign for driving positive change

Uber is well known for helping us get from here to there. But in the pandemic, the company faced a huge downfall due to a lack of commuters. however, the company took this time and delivered 10 million free rides and food to front-line workers, seniors, and people in need through their #MoveWhatMatters campaign.

Best brand speaking out and standing up

While we were battling with unprecedented times, ice-cream maker Ben & Jerry’s dove in tough, yet necessary conversations. They took to Twitter and discussed issues such as white supremacy and the gender pay gap – ultimately winning the title of the “best brand speaking out and standing up”.

Best campaign for connecting us from the couch

The couch was the abode for many of us and with the theaters closed, we were forced to watch the latest movies at home. To help this dilemma, Universal brought the Trolls World Tour home by via premium video-on-demand.

they further created hype for the event by hosting a live watch party on Twitter with several of the film’s starts interacting with fans and discussing what turned out to be Universal’s biggest digital release ever.

Best campaign for redefining home entertainment

With live performance out of the question, Verizon brought the live music home with Pay It Forward Live campaign, featuring eight weeks of live-streamed concerts and gaming events.

The series was kicked by Dave Mathews, which led to 100% net positive brand sentiment for Verizon, the highest ever to result from a Twitter live stream.

Best campaign from the future

While most of us were focused on getting through 2020, HBO’s Westworld thought much further ahead. They showcased a science fiction show that gave a sneak preview of what it would be like living in 2058.

Best campaign for making us nostalgic

Remember ‘Make It a Blockbuster night?’

Blockbuster Video handle tweeted for the first time in six years in collaboration with Airbnb and gave people a chance to spend the night at the last remaining Blockbuster Video store in Bend, Ore.

Best campaign for making missing out memorable

A graduation is a memorable event. However, with COVID-19 restrictions in place, many graduates missed the chance to walk down the aisle with their classmates. Chase helped fill that gap by partnering with VaynerMedia and asked the class of 2020 to #ShowMeYourWalk.

The two-part live stream event by the financial services drew in 44 times more views than any other platform.

Best campaign that rallied their community

This one was a surprise as the winner – Manny’s Deli in Chicago has less than 8,000 followers. Just like every other business, Manny’s Deli was struggling due to the pandemic. However, they teamed up with social media management provider Fresh Content Society and managed to pull off a 1,500 increase in sales, 20 million media impressions, and 5000,000 engagements through community-awareness messages.

Best campaign for pivoting when it counts

2020 was the year the U.S. Census Bureau had their massive undertaking. However, due to pandemic, the Census Bureau took to social media and enlisted the help o influencer to drive the importance of the Census among younger audiences.

Their efforts garnered them the coveted top spot on Twitter’s timeline for 24 hours straight.

Well, that was 2020 in Twitter’s style for you. Let us know the campaigns that you liked the most on the micro-blogging platform in the comments below.


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