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TikTok highlights its top community-supporting steps amidst the pandemic

2020 has been a challenging year for almost everyone. But for the Chinese app TikTok, it was like a roller coaster ride. On one hand, the global lockdowns because of the pandemic brought more users to TikTok that contributed to its growth and popularity, but on the other hand, the app faced various issues because of political tussles between the US and China, and India and China.

Now, 2020 is finally coming to an end, and TikTok has shared some reflections of the things it managed to achieve amidst all the chaos for its millions of users all over the world.

One thing that TikTok has highlighted in its reflections is the reassurance to the users that TikTok takes the matters of Transparency and privacy very seriously. To remain completely accountable, recently TikTok has agreed to comply with the European Commission’s newly suggested laws for tighter regulations and checks on all the digital apps.

Apart from this, TikTok also partnered with OpenSlate, which is the Trustworthy Accountability Group from the UK, and the Global Alliance for Responsible Media to ensure complete brand safety on its platform. This was important because in 2020, due to the pandemic, many advertisers started using TikTok’s platform for showcasing their brands and services.

On the other hand, to ensure that the app and its users remain safe from cybercriminals, TikTok partnered with HackerOne with a bug bounty program to further strengthen its cybersecurity.

TikTok believes that mental health is as important as physical health, and especially during the harsh times that the pandemic brought on all of us. TikTok started various initiatives during this period to extend positivity and emotional support to people who were suffering from mental and emotional breakdowns due to various consequences of the disastrous pandemic. Some initiatives included a ‘Screen time management campaign,’ introducing well-being resources, opening up a Coronavirus resource hub for authentic information and guidance, introducing anti-bullying initiatives, starting a #MentalHealthMatters trend, and a lot more.

To add in more people and make the app more accessible for everyone, TikTok introduced several features for its users. Some of these steps include the photosensitivity feature, speech-to-text-feature, Opt-in view screens, a more refined Hate speech policy, and the creator diversity collection features.

TikTok has tried very hard to ensure that only authentic content passes through its platform regarding the Coronavirus, its treatment, and vaccine debates around the US General elections, and took some steps to curb the spread of misinformation and propaganda as much as possible.

For the safety of the youth, TikTok took some steps like introducing the Family Pairing feature, a youth portal for added support, taking part in introducing voluntary principle to counter online exploitation of children, and working with the WeProtect Global Alliance to keep the children safe from the various dangers in the digital world.

All of these efforts are truly commendable and hopefully, we get to see more such good initiatives for the community in the future also.


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