Google has always wanted to get in on the social media game but has failed miserably in this regard. Google+ was one of the biggest failures that Google has ever had to suffer, and it was quite humiliating that users pretty much only ended up making an account on the platform because of the fact that Google made it necessary by integrating it into other properties that it had such as YouTube and made it so that users needed to have a Google+ account in order to make the most of these other apps in the first place.
The universal unpopularity of Google+ eventually forced the tech giant to shut their social media experiment down, but at the same time Google did not give up on its dream of becoming a major player in social media. It started incorporating social media elements into YouTube, making it a more heavily social media centered site rather than being something that only facilitated video streaming. This move appears to be similar as it fulfills a function that most people rely on Facebook and Twitter for and so could pose some stiff competition for these other companies.

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