These Are 38 Best Search Engine Optimization Tools For 2021 (infographic)

You will agree with me when I say that Google’s algorithms are hard to impress! And they are constantly changing! So even if you are following the best practices, the fluctuations in the algorithms can significantly impact your site and page rankings.

Fortunately, there are several SEO (Search Engine Optimization) tools that are available to help you track the latest updates and assess whether or not your SEO efforts are up to the mark.

In this regard, Grazitti Interactive puts together a comprehensive Infographic, highlighting a wide range of SEO tools. Here are some of the key insights from their research.

Keyword Research Tools

When it comes to keyword research tools, SEMrush tops the charts with 5 million users and 18 billion keywords. It enables the users to get a deeper look at their competitor’s website and analyze keywords accordingly.

1. SEMrush

2. KW Finder by Mangools

3. Ubersuggest

4. Answer the Public

5. Ahrefs

6. Keyword Tool

7. The HOTH

Content Optimization Tools

Content Optimization Tools refer to software that enables users to find the right keywords and measure the success of their existing content. These tools make sure that your webpage is properly optimized along with ways to improve.

According to the research, the top content optimization tools include:

1. Surfer

2. SEO Meta in 1 Click

3. Rank Math

4. Yoast

5. Clearscope

6. Can I Rank?

7. Page Speed Insights

8. Google Mobile-Friendly Test Tools

Site Enhancement Tools

With over 1.7 billion registered websites on the World Wide Web, it is imperative that you enhance each aspect of your site to make it stand out from the crowd. This simply means that apart from the content – your site should feature high-quality images, a fast loading page, links to ‘accurate’ pages, and a user experience like no other.

Some tools to help you out in this regard include:

1. Broken Link Checker

2. ImageOptim

3. Kraken

4. Cloudflare

SEO Analysis Tool

As we mentioned above, Google’s algorithm change at the speed of light. To keep up with the latest trend, we suggest running an search engine optimization audit on a regular basis to make sure your website is updated. With the help of these tools, you will not only analyze how the SEO efforts for the specific site are but also the performance and traffic. They will also point out any errors that may be causing a decline in your SEO performance, along with tips to fix them.

Some top tools for this purpose are:

1. Website Grader

2. MOZ SEO Toolbar

3. Google Search Console

Penalty Research Tools

This category contains:

1. The Panguin Tool

2. Remove em

The Panguin Tool is a free tool that focuses on the fact whether your website has been impacted by Google algorithm or not. In general, marketers turn towards this tool if the ranking of their page suddenly drops to check if a recent Google update has caused the change.

Remove em is responsible for identifying links – broken ones, bad ones, and if there are many of them.

Link Building Tools

Some of the best link building tools suggested by Grazitti Interactive:

1. Ahrefs

2. Ninja Outreach

3. Pitch Box

SEO Analytics and Tracking Tools

To track your campaigns and keep an eye on the metrics, try the tools below:

1. Improvely

2. Google Analytics

3. Clicky

Local SEO Tools

Local SEO is a strategy to make your website more ‘findable’ for the local searchers.

1. Local Citation Finder

2. Local SEO Checklist

3. Google Rich Snippet Validator

4. MOZ

5. Call Fire

Agency Building Tools

To become more productive and streamline your operations, Grazitti Interactive suggests using:

1. SalesForce for CRM

2. Close

3. Click Funnels

For more information about the tools, check out the infographic below, and streamline your search engine optimization efforts as per Google’s expectations. 


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