How Shutterstocks Color Trend Predictions for 2021 Will Impact Brands

We are living in a tech age in which virtually every single brand out there is trying to make it so that the manner in which they conduct their business in the short term as well as the long term ends up being optimized in every way, shape or form. This goes for things like the logo and overall brading that is being used as well, and nowadays companies are very eager to look into any trends that are starting to arise so that they can use them to their advantage and facilitate a high quality logo that will have kept all of these trends in mind.

Color trends tend to be particularly important for brands especially as far as their logos are concerned. As a result of the fact that this is the case, Shutterstock’s color trend predictions tend to be really essential pieces of information for brands to end up taking into account. This listing of color trends comes from data that was gathered over the previous 12 months, and since thousands of photos end up getting uploaded to Shutterstock this offers a really useful window into the minds of the average person that’s out there.

Hence, brands can use these data to figure out what colors are going to work best for them. With all of that having been said and now out of the way, it is important to note that this is going to impact how logos end up looking. This is especially true due to the reason that we are in a new decade, and whenever a new decade comes around many brands end up rebranding at least to a certain extent.

These color trends might be even more important than usual as they would impact how logos and brands tend to look for several years in the future up to an entire decade. It will be interesting to see how accurate these predictions are and whether or not brands end up taking them seriously in the first place. This will also impact regular Instagram users as it would change what colors they end up using on their profiles.

Shutterstock makes the forecast based on analysis of the year's most popular downloads, looking at the HEX code data in each pixel to make their projections. This year’s analysis found the top colors for 2021 to be:

#FAEBD7 or “Set Sail Champagne”

#DAA520 or “Fortuna Gold”

#2F4F4F or “Tidewater Green”

Take a look at this infographic for more insights:
Read next: Revolutionary Digital and Graphic Design Trends of 2021 [Infographic]

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