Here Are the 100 Most Searched Keywords on Amazon (infographic)

Amazon has become the single biggest player in the world of ecommerce in the western hemisphere and it has also managed to spread its dominance on a global scale. In fact, Amazon’s dominance is so absolute that about 2 out of every 3 product searches in America start on Amazon, so analyzing the keywords that are used during these searches can be a really important aspect of understanding consumer habits with all things having been considered and taken into account and this can help businesses figure out the best keywords that they can use to market their products once all has been said and is now out of the way.

Out of the top hundred searches on Amazon, electronics accounted for about 51 which means that this particular niche is very popular among American consumers and because of the fact that this is the sort of thing that could potentially end up impacting sales on a global scale many business owners would do well to keep such a thing in mind at the end of the day. Home products comprised 22 of the 100 top searches, with media, clothing and food getting 9, 3 and 2 searches out of the top hundred respectively. The remaining 13 top searches involved miscellaneous products that are available on the market at this current point in time.

In the top electronics category, the Nintendo Switch ended up being the most popular thing for people to search. A big part of the reason why that is the case has to do with the fact that this portable gaming device from Nintendo has sold about 21 million units between April 2019 and March 2020, making it a highly essential product that people would definitely want to try and get their hands on.

Three of the top ten keywords were associated with various earphones on the market, with Air Pods, headphones and wireless earbuds all being relevant and important searches in this category. On the media side of things the most popular keyword had to do with Game of Thrones, the international TV show sensation that is still getting really strong sales for its DVD set and is helping to sustain the growth of the media sector on Amazon. Many of these searches are quite easy to understand when you look at the way the market is working as a whole right now.

Take a look at this infographic for more insights, which comes courtesy of VisualCapitalist.

Did you know that 66 percent of America online shoppers start their product search on Amazon?

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