Facebook is one of the biggest companies in the world, so it’s pretty understandable that it would want to focus on ecommerce more than anyone else. The company has incorporated a lot of aspects of ecommerce into the kind of business it is attempting to run, but one major problem that Facebook as well as a lot of other social media platforms have faced while trying to delve deeper into the potential that ecommerce can provide is that a lot of users just don’t trust social media enough to buy things from such sites on a regular basis.
As a result of the fact that this is the case, Facebook has decided to collaborate with a US agency by the name of the Better Business Bureau which is responsible for ensuring that consumers can remain protected from the various unscrupulous activities that a lot of businesses out there might end up taking part in. This collaboration will involve the running of a “Shop Smart, Shop Safe” campaign that aims to educate consumers and make it easier for them to report any potential scams that they might come across. Scams are inevitable on platforms that are as big as Facebook. Preventing them is just not possible, so companies instead need to focus on helping users avoid the scams and report them.

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