Facebook Leans Further Into Ecommerce Through Collaboration With Better Business Bureau

The name of the game is eCommerce, and if 2020 has told us anything it’s that eCommerce is definitely the sort of thing that a lot of tech companies that are out there would most likely be very interested in at this current point in time because of the fact that this is the sort of thing that could potentially end up allowing them to create multiple new channels of revenue that would reduce their reliance on selling ads to people and bring their profitability to a whole new level.

Facebook is one of the biggest companies in the world, so it’s pretty understandable that it would want to focus on ecommerce more than anyone else. The company has incorporated a lot of aspects of ecommerce into the kind of business it is attempting to run, but one major problem that Facebook as well as a lot of other social media platforms have faced while trying to delve deeper into the potential that ecommerce can provide is that a lot of users just don’t trust social media enough to buy things from such sites on a regular basis.

As a result of the fact that this is the case, Facebook has decided to collaborate with a US agency by the name of the Better Business Bureau which is responsible for ensuring that consumers can remain protected from the various unscrupulous activities that a lot of businesses out there might end up taking part in. This collaboration will involve the running of a “Shop Smart, Shop Safe” campaign that aims to educate consumers and make it easier for them to report any potential scams that they might come across. Scams are inevitable on platforms that are as big as Facebook. Preventing them is just not possible, so companies instead need to focus on helping users avoid the scams and report them.



Read next: Facebook Adds “Drives” Feature in Community Help Hub to Promote Charity