Facebook is experimenting with a feature to give static images a motion look

It is a basic human psyche that our brains register, and our eyes see a moving object more easily and more efficiently as compared to a still object. Similarly, animations and videos have more impact on us, and they catch our attention more in comparison to still pictures. Keeping this in mind, Facebook seems to be intent on bringing some new options for its users that can add visual effects in their boring, still images. These effects will of course not change the type of media; it will remain a photo as it is, but the added visual effects will make it look like animation or add a video-like motion to it.

Social media analyst and commentator Matt Navarra recently shared this information along with several images of how this new feature is going to work.

The first picture shows that when you try to add a photo in ‘Create Post’ on Facebook, you see an option feature underneath the post which tells you to ‘Choose effect.’ Facebook rolled out the first ‘Layout’ effect a while ago which allows you to change the layout of your picture by giving you several other design options especially if you are creating a multi-image post.

The second effect that Matt Navarra’s picture shows is that Facebook has added a ‘Motion’ feature right next to the ‘Layout’ option. When a user clicks on ‘Motion,’ they get to see several other options like ‘Side,’ ‘Flash,’ and ‘Highlight.’

Navarra also showed how these motion options would work on still images, and how they add a video-like movement to still pictures which make them flashy and instantly become the center of focus of the viewer.

While these motion options are all basic and nothing too dynamic, adding them to still images will make them less boring and more eye-catching. This kind of technique can be of great advantage for small and medium-sized business owners who run their businesses through their Facebook pages and groups. They can use these motion effects in the pictures of their products. This can prove to be a great advertisement and promotion tool for many brands as well, but they have to be careful to not over-use these effects and make their products appear tacky instead of cool. Maybe Facebook is not introducing advanced motion effects just so that people do not start misusing them and start messing with their pictures and affecting their brand campaigns.

It is not known when this feature will eventually roll out for a wider audience around the globe, but hopefully, it happens soon.


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