Twitter has been experimenting with new sharing options to expand its reach across other forums too, and to improve user engagement by providing them easy, accessible, sharable opportunities. In August, Twitter introduced the new ‘Share’ menu feature with a revamped user interface for iOS users. Through this menu, Twitter users can share the topics or tweets they love with their favorite people on different other apps too.
Suppose you really find an intriguing topic about health on Twitter, and you want to share it with your friend who is a doctor, but they do not use Twitter. So, retweeting that tweet is not going to make your friend see your tweet, neither is direct messaging an option since they are not on the platform. This friend of yours uses WhatsApp on a regular basis, so you can now share this topic or tweet with them from Twitter to WhatsApp.
This functionality proved to be quite a success on iOS, and Twitter is now extending it for Android users too. The recent reports suggest that Twitter has begun testing this feature with the redesigned user interface for Android devices and soon, they will also be able to share their interests from Twitter to other platforms.
This cross-platform connection, or say, inter-platform shareability is not a new concept of course. WhatsApp, Facebook, YouTube, all have this feature, and they all allow the users to expand their reach through this simple step. This really is an effective tool to improve communication and increase user engagement. Connecting people is the main aim of all these social media platforms, so the importance of this one, simple, sharing option across different platforms is undeniable. For better words, Twitter should have brought this feature before rather than taking so long! Even the testing phase took a lot of time. First, it was released for iOS users, then after a month, it has gone for testing for Android users.
No wonder Android users often feel frustrated for being the last to receive updates from various apps. Most of the tech companies first introduce features on iOS, and then they bring them for Android. So, this kind of discriminatory behavior is a little disappointing, but it is alright as long as everyone gets the features at the end of the day. Because as we say, it is always better to be late than never experiencing interesting things like that!
Suppose you really find an intriguing topic about health on Twitter, and you want to share it with your friend who is a doctor, but they do not use Twitter. So, retweeting that tweet is not going to make your friend see your tweet, neither is direct messaging an option since they are not on the platform. This friend of yours uses WhatsApp on a regular basis, so you can now share this topic or tweet with them from Twitter to WhatsApp.
This functionality proved to be quite a success on iOS, and Twitter is now extending it for Android users too. The recent reports suggest that Twitter has begun testing this feature with the redesigned user interface for Android devices and soon, they will also be able to share their interests from Twitter to other platforms.
This cross-platform connection, or say, inter-platform shareability is not a new concept of course. WhatsApp, Facebook, YouTube, all have this feature, and they all allow the users to expand their reach through this simple step. This really is an effective tool to improve communication and increase user engagement. Connecting people is the main aim of all these social media platforms, so the importance of this one, simple, sharing option across different platforms is undeniable. For better words, Twitter should have brought this feature before rather than taking so long! Even the testing phase took a lot of time. First, it was released for iOS users, then after a month, it has gone for testing for Android users.
No wonder Android users often feel frustrated for being the last to receive updates from various apps. Most of the tech companies first introduce features on iOS, and then they bring them for Android. So, this kind of discriminatory behavior is a little disappointing, but it is alright as long as everyone gets the features at the end of the day. Because as we say, it is always better to be late than never experiencing interesting things like that!
