TikTok appears to be copying Instagram by testing clickable hyperlink buttons in live video and is testing another handy time-saving feature

Recently, social media consultant and commentator, Matt Navarra, tweeted a screenshot (from Sphinx) that showed hyperlinked buttons on a live TikTok video. The next screenshot showed the official TikTok merchandise store’s website. This new option, if publicly released, will be an extremely useful feature for online businesses who utilize TikTok to advertise on a popular platform, it will also be a great tool for upcoming or already established musicians who will be able to plug teasers and newly-released songs through these buttons.

Those who have seen the test screenshots or live tests of this feature have said that this feature draws similarities to Instagram's feature which has hyperlink buttons in live videos and Instagram TV videos. Even if TikTok has taken inspiration from Instagram for this feature it is not necessarily a bad or taboo move as social media platforms copying each other's new features or putting their own spin on ideas taken from others is a common practice. Hopefully, TikTok will garner positive reviews for this feature and it will be soon released as it would be a great resource for all kinds of business accounts on the platform.

The second feature that Navarra tweeted from Kendall about is extremely innovative and helpful for users. This feature has not been seen on any other social media platform so extra points for the original idea on this one. When users view another user's profile they will be able to see which posts they have already seen. This is an amazing solution for when you see a post on the explore page but accidentally lose it, if you now remember the creator's username you can simply head over to their profile and easily be able to spot which post it was. This is an incredibly helpful feature and it is certainly surprising that it took social media platforms so long to figure this one out. Kudos to TikTok for this ingenious feature.
Read next: TikTok Attempts to Address Creator Concerns With Internal Survey
Previous Post Next Post