Facebook Releases Report on Scammer Crackdown

Facebook has a term for posts on its platform that are meant to misdirect, misinform or other manipulate its users. This term is “inauthentic behavior”, and it is split into two categories. The first is called coordinated inauthentic behavior, or CIB, and the second is simply called inauthentic behavior or IB. The former refers to misinformation, scams or other fake news related content that is part of a coordinated effort to manipulate political alliances so that the outcomes of certain elections can end up being rigged, and these efforts usually come from government entities or at the very least organizations that are in some way, shape or form aligned with government entities.

The latter is somewhat less serious in the grand scheme of things but it can still pose a huge problem for Facebook, especially due to the reason that the social media giant is trying to move into the world of ecommerce and it won’t be able to do that until and unless it can obtain a certain amount of legitimacy in the eyes of its billions of users many of which just don’t trust the platform nearly as much as they used to previously.

Inauthentic behavior refers to scams and other forms of dishonesty on the platform that are meant to generate clicks which would lead to some kind of payout through ad revenue for the scammer in question. These scams take advantage of people’s tendencies to want their world view to be acknowledged and supported, and in many occasions these scams involve falsely claiming support for some kind of political position.

Facebook is cracking down on this kind of behavior and has released a report detailing its efforts. It has create three categories of this kind of behavior. These three are inauthentic distribution, essentially fake profiles and accounts that spread links for a page or site, abusive audience building which underhanded tactics to build support around a particular topic and finally false pretences which is basically saying that you support a cause for the purposes of generating as many clicks as you can eventually end up getting.

These three categories are fairly comprehensive and it’s good that Facebook is cracking down on them especially in light of the US election coming in just 12 days which could very well be swayed by what people see on social media and whether or not they can believe what was said.


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