Facebook Cracks Down on Fake Engagement Peddlers

With social media becoming a pretty popular place for a lot of people to end up earning a fair amount of money on a regular basis as well as expand your popularity and acquire quite a bit of fame along the way, a number of companies have inevitably popped up that claim that they can help you get the numbers you are looking for in exchange for payment. This might seem legitimate on the surface but the fact of the matter is that these companies are actually selling fake followers and likes, as all of the engagement people would end up seeing after paying would come from accounts that are almost entirely fake without a shadow of a doubt.

While some users take advantage of these services intentionally, the service providers themselves advertise their services as being entirely legitimate which could lead to someone or the other purchasing said service only for it to not result in any major sales and in fact would ruin their analytics as well since they would no longer be able to figure out who their real customers are and how they would need to optimize their marketing campaigns in the future.

As a result of the fact that this is the case, Facebook has taken legal action against four separate entities that are responsible for this adventure. A big part of the reason why that is the case has to do with the fact that this kind of phenomenon is creating a crisis of legitimacy in social media spaces, with many people being doubtful of companies, brands and influencers that have a wide following since they might just have bought this following from a service provider and much of it would not be real anyway.

This problem is probably not going to go away anytime soon, but Facebook stepping up to take legal action against this sort of thing is a good sign since it could mean active regulation in the future that could lead to a far more trustworthy marketplace that more people would want to get involved in at the end of the day.


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