DuckDuckGo Calls Out Google's Search Engine Auction System Unfair After Losing The Top Spot From Microsoft Bing

The results for the search of another default search engine by Google in selected European countries is out and much to one’s surprise, Microsoft’s Bing has beaten Duck Duck Go to now stand as an alternative option for Android users in the region.

DuckDuckGo (DDG), which previously has enjoyed the status of being the most preferred option for a lot of budding users because of its focus on privacy, has stated that Google’s auction process was pretty much like Pay-to-Play.

In fact, DDG has also complained about the auction model in a blog post by openly commenting on how the EU antitrust remedy will only make Google dominate more in the competition of mobile search engines. Google will keep hold of kicking out any search engine that consumers might like and with that, they will also enjoy profits from the search engines that will remain.

Google started hosting the auction right after it was fined with €4.3 billion ($5 billion) coming out as verdict of 2018’s European Union Antitrust ruling. The search engine giant had to pay the massive amount for illegally bundling up Chrome Browser and other Google Search Tools in the entire Android operating system for users in so many ways.

Now with ordered changes in place, if a user set ups an Android phone after purchasing it from any European Union state then he or she has four search engine options to choose from and this process is mandatory for every Android device. However, the companies displayed might keep on changing and their appearance in the list will depend greatly on how much will they pay Google if a user selects them as the default search engine.

The auction is supposed to held quarterly and the results of the first round were being implemented right in March of this year. Now the results of the current auction, in which Microsoft’s Bing has secured the top place, will come into effect during the months of October to December.

The list of search engine options goes something like this in no order.
  • Bing (13 countries)
  • DuckDuckGo (four countries)
  • Info.com (all 31 countries)
  • GMX (16 countries)
  • PrivacyWall (22 countries)
  • Yandex (eight countries)
DuckDuck GO, which has won big in the past and only managed to win four countries this time, has called Google’s process a way of pleasing European regulators and there is no way that the company is trying to increase the competition between search engines in the respective countries.

Furthermore, as per the words of the makers, DuckDuckGo priced out of the auction only because the company didn’t want to earn more profits by exploiting users. This overall also means that DuckDuckGo makes less money per search and hence couldn’t bid as big as others in the race of search engine business.

The auction is also formatted in such a way that a bidder has the choice to bid according to the profit they might receive per user selection. This, in the long run, will force the alternatives to pay most of their preference menu profits to Google. Besides that, Google’s auction also bribers search engines to stop taking care of the privacy, increase ads and forget good causes if they want to earn more and eventually pay Google more with higher bids as well.


Photo by Jaap Arriens/NurPhoto via Getty Images

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