Facebook launches ‘Business Suite’ for managing brand pages on Instagram, Messenger, and Facebook in one place

Facebook has launched a new app called ‘Business Suite’ for businesses that have accounts on different platforms like Instagram, Facebook, and Messenger. Through this new app, Business Suite, all these pages of a single business can be collected and managed from a single place. This app will combine access to the key updates of the business, all the priorities can be managed through the app. This app even allows the businesses to draft and schedule their posts for both Facebook and Instagram platforms. All the insights to the business can be viewed through this app and business owners can even create ads through Business Suite now.

If you are a business owner and you have a Facebook business account as well as an Instagram business account, all you have to do is to link both accounts so any comments, messages, or critical notification and alerts that come on your pages separately can be managed through this single app.

You can even save replies in your app for common queries that most customers ask. So, instead of scurrying from one app to the other to access your business accounts and reply to your customers here and there, all that can be done from a single app, the Business Suite. This is an extremely handy and convenient way to manage business accounts efficiently. Facebook says that soon, WhatsApp will also be added to the Business Suite.

The app also offers some highly creative tools for creating posts and ads to help boost the engagement of your business. You can also check into insights like your posts’ engagement rate and reach, and the overall performance of your businesses based on the following and orders on your business accounts across both Facebook and Instagram.

On the desktop, this app can be accessed by logging into Facebook and going on business.facebook.com. On the mobile, you can access it through the existing Pages Manager App that may give you an option to join the new app instead. But this app cannot be used by people using Ads Manager.

Facebook is planning to launch it as a standalone app too for both Android and iOS.

Currently, this app is meant to help and boost the engagement of small/medium-sized businesses because they are the ones who suffered the most amidst the coronavirus pandemic. However, Facebook plans to launch it for large business entities too in the future.

The app is gradually rolling out in the coming weeks of September.



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