These Are The Most Popular TikTok Accounts and Challenges of 2020

TikTok has quickly become one of the most, if not the most, downloaded apps of the year. With its popularity continuing to grow, PostBeyond has analysed the video-sharing app to reveal who’s making the most out of it, as well as combined some tips of how to be successful on the app.

Brands that have successful TikTok profiles and accounts are benefiting from the app by creating both challenges for users to respond to through creative videos – and these challenges and hashtags are being viewed over 4 billion times - as well as connecting with other users.

Social media has the potential to share videos and content across various platforms to millions of users - you just have to know how to create content that’s worth sharing and understand the steps that need to happen to go viral.

Since 2017, TikTok has been named one of the most up and coming social media platforms. In 2017, TikTok had roughly 50 million users worldwide, fast-forward to 2020 and the platform has nearly 250 million. Despite current discussions surrounding the app’s usage in certain countries, the amount of users continues to creep up and brands are continuing to go viral on the platform.

So who is killing it on the app and earning the most?

Rank
TikTok account
Est. earnings per post
1
$41,461 - $69,102
2
$27,180 - $45,301
3
$27,361 - $45,602
4
$29,521 - $49,202
5
Riyaz Aly
$25,740 - $42,901
6
$20,520 - $34,201
7
Spencer Polanco Knight
$22,560 - $37,601
8
Faisal Shaikh
$18,962 - $31,603
9
$18,001 - $30,001
10
Gilmher Croes
$16,741 - $27,902

Charli D’Amelio has been named as the highest-earning TikToker of 2020 so far. Charli is an American social media personality and dancer and she uploaded some of her first dances in the summer of 2019. Born in just 2004 making her 16 years old, Charli overtook her competitor Loren Gray (who now ranks in second place) and has been labelled “reigning queen” by New York Times.

Looking further down the list at the other famous TikTok accounts, Zach King - who is most known for his “magic vines” from back in 2013 - now has over 45 million followers on TikTok. Born in 1990, Zach can gain anywhere between $27,361 to $45,602 per post.




We did the math on how much TikTokers would earn if they were to post just one TikTok video a week. Here are the results:

Rank
TikTok account
Earnings per week for one post
1
$55,281
2
$39,361
3
$36,481
4
$36,240
5
Riyaz Aly
$34,320
6
Spencer Polanco Knight
$30,080
7
$27,360
8
Faisal Shaikh
$25,282
9
$24,001
10
Gilmher Croes
$22,321

TikTok is very similar to apps such as Snapchat and Instagram, in the sense that it allows users to scroll through content from different accounts at ease. Users can apply hashtags and captions to their upload in order to increase follower count and enable other users to find their content via searching certain topics and trends.

Users are encouraged to duo with other people to engage with their viewers, as well as increase their popularity. Hashtags can be used to get involved with certain trends and challenges that go viral.

For example, some of the most popular and most-shared challenges are by Walmart, called the #dealdropchallenge and also by Chipotle called #boorito - the full list of the biggest challenges can be found below.



Some of the challenges have been created by brands in an attempt to increase awareness and go viral, however, some have been created by top TikTokers. The #getbusychallenge had over 709m views on the app, following that #theboxchallenge got 473m users involved - the app moves at such a fast pace, so challenges and trends need to grab the attention of users really quickly in order to be successful and go viral.

For example, there are over 800 million active users on the app and it has been downloaded over 2 billion times on the app store and Google Play, so you can only imagine the saturation of videos on the app. As well as this, TikTok localises it’s content to the country in which the user is from, so challenges and videos need to appeal to certain audiences to be deemed a success.

For brands looking to embark on a new journey and attract new audiences through the social media app - TikTok - PostBeyond has pulled together some top tips to get your plan of action and strategy up and running. Follow the below tips to conquer the world of TikTok:
  • The average TikToker spends 52 minutes a day on the app, use your time wisely to think of content that will grab their attention and engage with them. You need to stick out in an over-saturated crowd
  • Keep the videos to a bite-sized, short amount of time - people lose interest after eight seconds so make sure your content is sticking within or around that timeframe
  • Build a community - make sure you interact with your followers once you’re on the app, this way you’ll start to engage and build relationships
  • Add a face to your brand - think of some of the biggest brands on the planet and their CEOs and brand faces - Amazon has Bezos and Tesla has Musk. these brands have real people to their name, so try and get one key person on your TikTok to represent what you stand for.
TikTok is a free-for-all app and is easy to use, making it one of, if not the most appealing to brands and users. Not only that, but the app is also cross-functional and allows users to share videos and content across other apps such as Instagram, Twitter and Facebook, meaning that challenges can gain even more attention from people who may not primarily even be on the app.

For more information on TikTok, take a look at the series of graphics below to see TikTok insights, and find out how your brand can utilise the social media platform and use it to their advantage.





Read next: The 2020 Instagram Rich List — Who Earns The Most From Sponsored Posts?

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