Snapchat Introduces TikTok-Like Music Feature

Have you ever wished to add music to your Snapchat videos just like TikTok? Well, if the answer is yes then you can now embed popular songs and make your snaps a lot more interesting.

The timing of the announcements stands really crucial for Snapchat and its users because as Trump has threatened to ban TikTok in the US, Snapchat can make its way as becoming the alternative, while also competing with the upcoming Reels - TikTok’s competitor by Instagram.

The feature has already rolled out in New Zealand and Australia. It is further expected that English users would be able to enjoy the music feature by this fall.

While one can expect that Snapchatters will now have the chance to try out their creativity on another level (which previously a lot of them were using TikTok for) the feature still isn’t designed to make the app compete with the Chinese influence in the entertainment world.

There are certain limitations as of now; like how there isn’t a feed of videos set to music or one cannot see more videos made on the same song - two features that stand of utmost importance for TikTok’s success. Instead, according to a spokesperson from Snapchat, the feature is designed mainly to share music with your friends, but in a different way.

Nevertheless, Snapchat knows they shouldn’t miss out on targeting TikTok, and therefore the company has openly stated that based on publicly available data, Snapchat’s reach in the U.S. is more than that of Twitter and TikTok combined.

Moreover, the feature will launch with a robust and curated catalog of music coming from Warner Music Group, Universal Music Publishing Group, Merlin, and more. Back in 2019, it was reported that Snapchat was working on ways to license the music. So, one can expect that Snapchat would be targeting the labels with this by letting users see the song’s title and artist by just swiping up on the video, along with a link to listen to the track on your preferred streaming platforms.

Hat Tip: Variety.

Read next: Snapchat conducts a new study to understand the shift and evolution in the consumers’ video consumption behaviors
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