Report Suggests Potential Twitter-TikTok Merger

TikTok’s future in America has been uncertain for quite some time now, and a big part of the reason why that is the case has to do with the fact that US President Donald Trump along with congress is trying to make it so that the app gets banned due to supposed concerns about user privacy and the like. One solution that has been proposed involves TikTok selling off its newly minted North American subsidiary in an attempt to make it so that the app, at least in the US, is controlled by powers that don’t have a vested interest in harming the country in any way, shape or form.

With all of that having been said and out of the way, it is important to note that big players such as Microsoft have expressed interest in buying TikTok. However, while this might be the most prominent offer that the social media platform could potentially end up receiving, it is by no means the most interesting nor would anyone consider it to be the most exciting once all has been said and is now out of the way.

The most exciting development is a report that was recently released by the Wall Street Journal that suggests that a merger with Twitter might be on the cards. Twitter has been flagging behind the competition for quite some time now, and as a result of the fact that this is the case the social media platform doesn’t really have the kind of funds required to buy TikTok since the social media app is currently valued at around $30 billion which is $1 billion more than Twitter's entire value.

A merger might be more possible though, and it would also help boost Twitter’s profile and help it to recover some of the ground it might have lost so far. What’s more is that TikTok would much prefer a merger as well since this would help reduce the chances that it might create more competition for itself by losing control of such a valuable subsidiary.

Some are mocking Twitter for essentially trying to retry what they did with Vine, an app that was essentially TikTok's predecessor in terms of cultural impact but, similar to TikTok, struggled to monetize this impact which lead to Twitter having to shut Vine down.

Twitter and TikTok working together does seem to make a lot of sense, though. Twitter has a background in short form video content thanks to Vine, and both companies have issues with content moderation that can be tackled together. Whether or not this happens, it is certainly an interesting proposition.

Read next: Facebook, Instagram and LinkedIn show most ads to the users, while TikTok shows the least amount of ads

Photo: FP / user9736801
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