This was of course started by Netflix, followed soon by Hulu, which is owned by Disney, and Amazon Prime. YouTube is a slightly different version of the same kind of platform, but it has regardless become a hub for a unique kind of content that can’t really be found anywhere else. Disney revealed its own personal streaming service with Disney+, and it turns out that the use of these various streaming services accounts for about a quarter of total viewing times according to research conducted by Nielsen.
The research is based on data collected from a thousand randomly selected households. While total online streaming comprised about 25% of total TV time, the usage of specific services is quite spread out. Netflix is the clear winner with about 34% of online streaming done on TV coming from this platform. YouTube is also performing strongly in this regard comprising 20% of total streaming watch time, indicating a shift in the way most people watch content on the platform.
Hulu and Amazon Prime have similar market shares, with Hulu getting 11% and Prime getting 8%. Hulu is a lot older than Prime, though, so it is surprising that more people don’t use it on their TVs. Coming in last is Disney+ with 4% of total TV streaming, although it is also the youngest service out of all mentioned which might be a reason for this. Various other streaming services are lumped together to make the remaining 23%.


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