Pinterest’s New Data on Key Search Trends during the Pandemic Reveals That More People Are Turning to the Platform for Wellbeing and Self-care

This week, Pinterest released some new insights into rising search trends on Pinterest’s platform during the pandemic. The key search trends focus on wellness, positivity, and surprisingly, searches about starting a new business have also increased.

It seems that the coronavirus lockdowns have forced many people to re-assess what they want in life, and how they can enhance their mindset as well as focus. According to Pinterest, several people know its platform as a place for home décor ideas, DIY, and recipes. But as the coronavirus is creating new life stressors, an increased number of individuals are turning to the platform for wellbeing and self-care.

Recently, the platform has seen the highest scores ever around mental wellness ideas. The platform recorded a 44% increased searches for meditation, 60% increased searches for gratitude, and a 42% increase in searches for positivity, between Feb and May of this year.

According to Pinterest, wellness is a key focus, and the platform notes that searches for ‘stress relief activities’ increased 4.7x. In comparison, searches for home exercise routines are up 12x. However, it seems that Pinners also remain positive about the future. According to Pinterest, challenges, and uncertainty also spark new ideas.

Interestingly, more people are searching for ‘starting a new business’ as Pinterest says that on average, these searches are up 35%. While searches for ‘future life goals’ are up 2x, searches for life bucket list increased by 65%, family goals future searches are up 30%, and lastly, searches for future house goals increased by 78%.

Additionally, the platform also notes that searches about home improvement projects remain popular during the lockdowns, and inspiration for private parties has also been a key focus in particular regions where gatherings are not allowed due to the lockdowns.

Searches related to garden bar ideas increased 6X, bohemian grand party up 7x, while searches about backyard privacy ideas on a budget increased by 75%. Pinterest users are 20% more likely as compared to the rest of the population to have mental and emotional wellbeing top of mind during the pandemic, according to Pinterest.

As people are dealing with a level of mental fatigue during the pandemic, Pinterest is introducing new elements within the app’s compassionate search feature. The additions can be accessed by typing #PinterestSelfCare into the search bar. The new additions are created in conjunction with Brainstorm, the Stanford Lab for Mental Health Innovation.

They are designed to help people with exercises that can ease stress and anxiety. The latest data published by Pinterest on rising search trends amid the pandemic might be beneficial for you if you are looking to connect with Pinners.



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