Apple’s Dedication to User Privacy Might Soon Start Hurting Facebook’s Wallet

Apple and Facebook are often seen at opposite ends of the spectrum when it comes to user privacy. Facebook tends to be less focused on this particular element than they might want to admit, and a big part of the reason why that is the case has to do with the fact that it is profitable for them to provide data to advertisers that would allow them to target specific sets of users and make it so that their advertising ends up becoming far more effective than might have been the case otherwise.

Apple on the other hand does not really get much out of compromising on the privacy of its users in any way, shape or form, and it is important to note that this tech giant usually puts more emphasis on user privacy than a company of the same caliber like Google and the like.

In order to make the most of the advertising that it provides to its various clientele, Facebook utilizes a resource known as an IDFA (Apple's Advertising Identifier) which was essentially installed by Apple on its phones and it allows for more accurate tracking of users which can help make advertising very focused and direct.

However, the fact of the matter is that Apple is slowly starting to move away from IDFA and it is making it a lot easier for users to disable it on their phones due to the reason that the company wants to start focusing more on privacy in a lot of different ways. While the option has always been there to disable IDFA, it was hidden away quite a bit so much so that not all that many users were utilizing it on a regular basis.

Now, however, Apple is going to start emphasizing the option to disable it even more, and this spells trouble for Facebook. Because of the fact that the social media giant relies so much on accurate targeted advertising for its most valuable ads, the fact that so many users will be able to turn the option for them to offer such ads off at will would mean that Facebook won’t be able to sell these high priced ads quite as much and they would instead need to rely quite a bit on their generalized ads which tend to be far lower in quality.

Facebook will most likely have to alter its approach quite a bit if it wants to maintain its current profit margins and stop being so dependent on the cooperation of other companies in order to keep itself as sustainable as possible once all has been said and is now out of the way.



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