LinkedIn Introduces New Advertiser Tools and Shifts Product Plans in Response to Covid-19

Advertising is a big earner for any major social media enterprise, and LinkedIn is no different. This social media platform has tweaked retargeting options for advertisers and a big part of the reason why that is the case has to do with the fact that they want to make it so that advertisers can target the people that would most likely want to acquire their products and services.

The fact of the matter is that advertisers might want to target people differently based on how often they watch their ad videos, and LinkedIn is going to make this possible with advertisers now able to focus their efforts with data that shows who watched their video ads 25%, 50%, 75% and 100% of the time thereby helping them zero in on people that might actually be interested in the products and services that they are going to be offering at any given point in time.

LinkedIn’s product plan is also being changed up quite bit due to the reason that the covid-19 pandemic has changed the way a lot of people are expecting tech to behave in their favor. Virtual engagement seems to be something that LinkedIn is going to prioritizing quite a bit in the coming months, with live streaming in particular being something that the social media platform is going to be working on.

It’s fair to say that LinkedIn has been rather late to the live streaming party and it will be regretting that with live streaming in such vogue these days. An emphasis on such features is likely also going to make it more feasible for content to be made on the platform and shared, something that might help companies better interact with the people that they are communicating with on this social media platform all in all at the end of the day.

Read next: LinkedIn Sees A 28 Percent Increase In Remote Job Postings; What Should You Do?
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