Google Introduces A New Set Of Attributes To Help Businesses In Getting More Customers During The Pandemic

During this pandemic when every major company is lending a helping hand to its business users, Google decided to follow the trend. The search engine giant is now allowing its users to display their virtual services through “Attributes”. This will help business users to promote their services more efficiently.

An attribute is a tag or a label that helps in describing the service more efficiently. For example, you want to know that if a Clinic is offering online appointments. You’ll enter the clinic name in the search tab. If the desired clinic is offering online appointments, a short note will appear below the clinic name.

This will help the business to get more clients. The searcher will be able to make a spontaneous decision about which place to visit.

A local search analyst Carrie Hill reported that Google has currently added following 4 attributes:
  • Online Estimates
  • Online Appointment
  • Online Care
  • Online Classes

Google My Business users can also add any of the above-mentioned attributes or use attributes from the existing list. Existing attributes list includes:
  • Dine-in
  • Take Away
  • Wi-Fi
  • Outdoor Seating
  • Open
  • Closed
  • Opening Soon
  • Closing Soon
Google attributes have been serving its business users for a long time. Attributes play an important role in grabbing the client. This new feature is useful for every business. Either it is a doctor, a restaurant owner, a therapist, or a real estate.

The lockdown has brought many unexpected changes in the world. Switching to online business is one of them. The good part is that social media platforms are working to give a better experience to their users.

Here is a guide for businesses about adding attributes to their Google My Business list:

Make a Google My Business account or if you already have on, log into the account.

Select the location you’d like to work on

Click Info, available in menu tab

Click on “Add Attributes” and then click on “Edit”

You can select from the existing list. You can either search for one or scroll the list.

Once you are done, don’t forget to click on “Apply”

However, every business cannot add Attributes to its name. It depends on the nature and location of the business. Few business categories don’t exist on the GMB list.

Read next: For New Accounts, Google Will Now Automatically Delete The Search And Location History After 18 Months By Default
Previous Post Next Post